COMMERCE COMPANY · ISSUEAcquisition cost is risingGoogle Ads + GA4 · High confidence
Review next action →Persistent operating intelligence for founders
Connect once. Know what matters.
Move the next step.
Praecis keeps each company’s goals, source mappings, evidence, decisions, and work together. Connected sources refresh in the background, the operating brief surfaces what deserves attention, and supported actions can move through governed workflows without rebuilding the context every time.
✓ 14-day trial
✓ Unlimited collaborators
✓ Company-scoped data
✓ Human approval for consequential actions
Praecis
Sources healthy
AF
TODAY’S OPERATING BRIEF
Illustrative brief
Three priorities for today.
Evidence-backed · ranked across the portfolio
SAAS COMPANY · OPPORTUNITYRepeat-purchase retention improvedKlaviyo + orders · High confidence
Create next action →NEW VENTURE · DATA HEALTHAccounting data needs attentionSource health · Verified
Refresh sources →The persistent founder loop
Set the company up once. Keep the operating picture current.
Praecis keeps company context canonical so source refreshes, evidence, brief items, next steps, delegated work, and verified outcomes all belong to the same business.
Today’s Operating Brief
The brief is a working surface, not another report to file away.
Praecis makes the current operating brief available inside the product. Each item explains what changed, why it matters, the source evidence behind it, and the recommended next action.
- Company and estimated business impact
- Evidence, source data, and confidence level
- Recommended action, proposed owner, and due date
- Review and create the canonical next action
01 · ISSUEHigh confidence · 91%
COMMERCE COMPANYPaid acquisition is becoming less efficient.
Why it matters
Acquisition cost is rising while first-time purchaser growth is flattening.
Evidence
Google Ads · current spend GA4 · first-time purchasers
Recommended next action
Review campaign CAC by source and validate attribution before changing spend.
Illustrative item. Praecis uses only the data connected to your workspace.
One company map across
Google Search ConsoleGoogle AdsGA4ShopifyStripeMetaKlaviyoQuickBooksXeroX
Why Praecis
Your AI should not need a fresh briefing every time it helps you.
Praecis is the persistent operating layer for the company. It keeps identity, goals, connected sources, evidence, decisions, and open work attached to the business so the next session starts from current state instead of another reconstruction.
See the founder operating model →Keep the context
Company goals, source mappings, evidence, priorities, and work remain company-scoped instead of disappearing into a one-off prompt.
See the priority
Move from a portfolio signal into the exact evidence, confidence, business impact, and recommended next action.
Act and verify
Keep the recommendation, owner, action, workflow, and resulting evidence together—then close the loop only after the state can be verified.
How it works
Give context once. Keep sources current. Reuse the operating state.
Praecis is designed to reduce founder input after setup: the company context persists, source refreshes run in the background, and the next operating decision is built from current evidence.
Prepare the company
Use the guided flow or a compatible WebMCP assistant to structure the company profile, goals, milestones, competitors, and initial next steps.
Authorize and map
Connect through each provider, then choose the property, customer, store, ledger, or social identity that belongs to the company.
Run the loop
Workers refresh the sources, the brief ranks current evidence, and accepted recommendations become owned next actions or supported governed work.
AI-assisted setup through WebMCP
Tell the assistant what you’re building.
Review the structured draft.
Praecis exposes authenticated, page-bound setup tools on the New Company page. ChatGPT’s desktop built-in browser can use WebMCP Site tools when they are available for the account and selected model; the normal guided setup remains available everywhere else.
AI can prepare. You still authorize.The assistant can structure the company draft and proposed source mappings. It cannot take provider passwords, bypass OAuth, or activate the company without the product’s required review.
See exactly how AI onboarding works →
EXAMPLE REQUESTPraecis · Add company
“Set up Acme in Praecis. Use acme.com for the company profile, add our 90-day revenue goal, watch our two main competitors, and show me which already-authorized accounts appear to match. Stop before activation.”
- 1 Assistant prepares a structured draft
- 2 Praecis validates every field
- 3 You review provider mapping and activation
The shortest path to value
Start with one company. Let the operating loop earn the next connection.
Create the workspace, prepare the company, connect the source that matters most, then use Today’s Operating Brief as the daily entry point. Add more sources when they improve the decision.
- 01Create your workspaceEmail and password or Google sign-in.
- 02Prepare one companyUse WebMCP-assisted or standard guided setup.
- 03Connect one useful sourceAuthorize the provider and confirm the exact account.
- 04Open Today’s Operating BriefReview the evidence and turn the recommended move into a next action.
The operating layer
Enough context to trust.
Less founder orchestration every day.
Persistent company context
Every company keeps its own operating memory.
Goals, source mappings, evidence, decisions, next steps, and outcomes remain attached to the business. Missing data stays visibly missing instead of becoming an invented estimate.
Revenue and commerce
Keep Stripe and Shopify performance attached to the business that produced it, including period movement and account provenance.
Search and paid acquisition
Parse multiple Search Console properties, Google Ads customers, and GA4 properties from a shared founder login, then map each one deliberately.
Audience and social
Monitor visibility, growth, engagement, and channel movement across Instagram and X without mixing company identities.
Commerce growth loop
Connect the ad to the first order—and the first order to retention.
Praecis combines Meta Ads, GA4, Shopify or Stripe, and Klaviyo to surface observed CAC, first-time purchasers, campaign versus flow revenue, repeat purchase movement, and attribution gaps.
Meta Ads→GA4→Order→Klaviyo
Profit and runway
Join commerce revenue, refunds, ad spend, and QuickBooks or Xero reports to surface margin, profit trend, cash burn, and estimated runway.
Always-on operating loop
Scheduled workers, source health checks, connector alerts, in-app operating briefs, and bounded execution keep the current company state moving forward between founder sessions.
Owned and supported work
Turn a brief recommendation into a canonical next action. Supported delegated work remains permissioned, auditable, and subject to verification before completion.
Source confidence
Know whether the number is fresh, stale, or unavailable.
Connection health, last-sync time, account identity, and errors remain visible. Praecis treats provenance as part of the KPI—not an implementation detail.
Stripe · SplashIQSynced 6m agoGSC · MimesisIQSynced 18m agoInstagram · New businessNeeds mapping
Competitive context
Watch your market without turning the operating picture into noise.
Add competitor domains and companies beside the business they matter to. Track changes in discoverability, positioning, activity, and other observable signals, then compare them with your own trajectory.
- Company-specific watchlists
- Side-by-side trend views
- Evidence linked to the observation
- Clear separation between measured and inferred data
COMPETITOR WATCHLast 30 days
Y
Your companySearch visibility
68+9A
Competitor ASearch visibility
61+2B
Competitor BSearch visibility
49−3Illustrative comparison · observable sources only
Connected by design
Your data stays with the company it belongs to.
OAuth connections, explicit account mapping, monitored sync workers, and source-level records keep a shared founder login from becoming a blended report.
Explore integrations →
GSS𝕏+
PraecisCompany context + mapping layer
Who it's for
Built for people carrying more than one operating picture.
Multi-company founders
You need the truth across several businesses without signing into every source or rebuilding each company’s context before your day can begin.
Solo operators
You are the leadership team. Praecis reduces reporting and orchestration work so attention stays on the decisions only you can make.
Venture builders
You need a consistent operating loop without forcing every company into the same business model or metric vocabulary.
Trusted advisors
You need a concise, source-aware view before a working session—not another retrospective slide deck.
Control is a feature
More autonomy should not mean less accountability.
Praecis uses signed sessions, scoped provider authorization, encrypted source credentials, company-level mappings, bounded workflow permissions, connector health alerts, production monitoring, and auditable changes.
Read the security overview →A clearer operating day
Connect the company once.
Start from current evidence tomorrow.
Add your first company, connect the source that matters most, and let Praecis keep the operating context current from there.